Design Leader
Strategist
Strategist
Strategist
UI/ux Designer
UI/ux Designer
UI/ux Designer
researcher
researcher
researcher
about
Hi, I’m Pratima, a design leader with a passion for vision led strategic UX, clean & dynamic UI and user-centric design thinking. With over 10 years of experience, I help startups and businesses turn ideas into meaningful visual stories—enhancing experiences, creating competitive advantages and improving business goals.
0
0
+
Years of experience
0
0
+
Years of experience
0
0
+
Large Projects Completed
0
0
+
Large Projects Completed
0
0
+
Designers mentored
0
0
+
Designers mentored
MY LEADERSHIP PHILOSOPHY
Leadership
I lead with compassion and enthusiasm. I collaborate with interdisciplinary teams, fostering relationships with both designers and stakeholders and have extensive experience planning and facilitating workshops.
Leadership
I lead with compassion and enthusiasm. I collaborate with interdisciplinary teams, fostering relationships with both designers and stakeholders and have extensive experience planning and facilitating workshops.
Services
This is
What I do
This is
What I do
User Research
Humans are the best. I don’t design for users, I design for emotional, irrational, complicated humans. Empathy is my superpower and I cultivate it in my design and leadership practices to try and make the world a little better.
User Research
Humans are the best. I don’t design for users, I design for emotional, irrational, complicated humans. Empathy is my superpower and I cultivate it in my design and leadership practices to try and make the world a little better.
Creative Direction
Uncovering big ideas gets me super excited. I love bringing together cross-disciplinary teams to collaboratively solve problems while staying strategically aligned to our north star vision.
Creative Direction
Uncovering big ideas gets me super excited. I love bringing together cross-disciplinary teams to collaboratively solve problems while staying strategically aligned to our north star vision.
UI/UX Design
I’m passionate about design. I’m a designer by trade and meticulous by nature. I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization.
UI/UX Design
I’m passionate about design. I’m a designer by trade and meticulous by nature. I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization.
Leadership
I lead with compassion and enthusiasm. I collaborate with interdisciplinary teams, fostering relationships with both designers and stakeholders and have extensive experience planning and facilitating workshops.
User Research
Humans are the best. I don’t design for users, I design for emotional, irrational, complicated humans. Empathy is my superpower and I cultivate it in my design and leadership practices to try and make the world a little better.
Creative Direction
Uncovering big ideas gets me super excited. I love bringing together cross-disciplinary teams to collaboratively solve problems while staying strategically aligned to our north star vision.
UI/UX Design
I’m passionate about design. I’m a designer by trade and meticulous by nature. I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization.
Work
Here’s a selection of projects I’ve led — ranging from vision, strategy, research, experience and visual design to complete brand identity systems. Each one is crafted with intention, clarity and a user-first mindset.
Projects
Great design isn’t just about what you make. It’s also about who you make it with.
Design leader
strategist
UI/ux designer
researcher
Great design isn’t just about what you make. It’s also about who you make it with.
Design leader
strategist
UI/ux designer
researcher
Great design isn’t just about what you make.
Design leader
strategist
UI/ux designer
researcher